China – This exhibition focuses on electric and new energy vehicles with many big brands such as Toyota, Honda, Volkswagen, BMW…

Volkswagen and many famous auto brands launched their latest high-performance SUVs, sedans and sports cars at the 2023 Shanghai International Automobile Industry Exhibition (April 18-27).

This is one of the world’s largest international auto exhibitions held this year.

2023 Shanghai International Automobile Industry Exhibition.

With the theme `Welcoming the new era of the auto industry`, the highlight of the exhibition is new energy vehicles with low carbon content, which is becoming a global trend.

Mr. Zhou Minhao – Chairman of Shanghai Council for the Promotion of International Trade – said: `The exhibition area at the National Convention and Exhibition Center, with an area of 360,000 square meters, was filled with more than 1,000 people.

Brands including General Motors, BMW and Nissan and Chinese rivals BYD Auto and NIO have unveiled dozens of new electric car models at the Shanghai exhibition center.

Brands tout and showcase faster charging technology, satellite-linked navigation and entertainment capabilities, and the prospect of self-driving technology.

Typically, Volkswagen’s ID.7 sedan, the new flagship product for the company’s electric vehicle line, promises to have a battery capacity large enough to run distances of up to 700 km.

Volkswagen ID.7

Worth mentioning, this is only one of 28 car models displayed by the German automaker, half of which are electric cars.

“We are accelerating our electric vehicle campaign,” said Volkswagen CEO Thomas Schafe.

Germany’s BMW Group is the next German automaker to reveal its efforts to focus on electric vehicles at the Shanghai show.

BMW has introduced a fully electric product line including two new models, the i7 M70 and XM Label Red.

General Motors has launched an electric SUV, the Buick Electra E5, ahead of the auto show.

Toyota bZ3 electric sedan.

Toyota Motor has unveiled two new models of its bZ zero-emission vehicle line.

Electric vehicle sales in the world’s largest auto market reached 5.4 million vehicles last year (about two-thirds of the 8 million vehicles sold globally) plus 1.5 million hybrid vehicles.

Electric vehicle sales this year are forecast to increase by 30%.

Pure electric convertible model from Mini.

Automobile manufacturers are ‘knocking on the door’ of the Chinese market to find ways to increase sales in the context of `demand` in the US and Europe showing signs of decline.

“China is playing a leading role in the digital transformation and electrification of the entire auto industry,” said Ford Motor CEO Jim Farley.

However, to penetrate successfully, they must invest and spend enormous resources to increase competitiveness in an already crowded market.

In addition, the rise of Chinese car manufacturers also threatens the sales of long-standing brands.